Premium B2B Content Marketing & Brand Agency · Prague
Content and Brand as
business
infrastructure.
We build robust content marketing and brand systems for real estate developers, investment funds, and financial institutions - where smart communication and advisory are directly tied to market trust and capital.
View our work
We don't do
generic marketing.
We build content
& brand systems.
In B2B real estate and finance, strategy, web, content, production and performance often live separately - without unified logic or metrics. This creates complexity, inefficiency, and reputational risk.
RealBrand delivers one direction: clear positioning and messaging, consistent visual identity, high-performance web, production and content that supports business, and managed campaigns with measurable metrics.
Marketing is not an activity. It is a functional part of the business process.
Seven disciplines.
One direction.
Everything under one roof means faster decisions, consistent quality, and real accountability.
meets
execution.
Selected Work
CBRE
Production of high-quality marketing materials for their sales teams. Across 10+ major transactions in the last 24 months, we have delivered videos, photos, web pages, 3D visualizations, and drone footage. RealBrand operates as the embedded content production layer behind CBRE's key local market transactions.
Cushman & Wakefield
Strategic content marketing for key figures within the Czech leadership team, as well as comprehensive content support for their Asset Management division. RealBrand manages the editorial and campaign infrastructure that positions CW's advisory team as the go-to experts in the CEE market.
Amadeus / ATRIS
RealBrand's most intensive active engagement. Full social media marketing, including paid campaigns, monthly content calendars, and ongoing editorial production. A true embedded-team model where RealBrand functions as the client's entire external communications function across social channels.
Geosan
Complete social media management and corporate communications for one of the Czech Republic's established real estate developers. RealBrand built and executed their social media infrastructure, allowing Geosan's leadership team to maintain a strong presence across residential and commercial portfolios.
JTFG
Ongoing partnership focusing on branding and communications for key assets. We have worked closely with JTFG on their logistics projects, as well as building the complete branding and positioning for their premium Berlin residential projects.
Hines
Local market communications and content support for Hines' operations in 2024. RealBrand provided on-the-ground communications capacity, property-level marketing materials, and digital presence management.
Every engagement begins with a brand audit - internal interviews, competitive landscape, customer journey mapping. We don't guess; we diagnose.
Strategy always precedes design. Positioning, messaging framework, and brand architecture are defined before a single pixel or headline is produced.
We don't deliver one-off logos or campaigns. Every output is part of a scalable system - a brand manual, a modular web, a content engine.
KPIs are set before campaigns start. Management reporting is designed for decisions, not decoration. What doesn't perform gets changed.
Strategy, creative, production, content, and performance under one accountability. No blame-shifting between agencies. No fragmented briefs. No version drift.
Companies that trust us
Why integrated
works better.
In B2B real estate and finance, fragmented marketing is a liability - not just an inefficiency. Multiple vendors, no shared direction, and no common accountability leads to reputational inconsistency and wasted capital.
Can AI see your website?
Your buyers ask ChatGPT, Claude and Perplexity before they ask Google. Enter your domain and we scan it live: can AI find, read and cite you? You get a score, a website-health audit, and the list of fixes, in about a minute.
Straight answers.
Prices, timelines, guarantees and who you work with. The full list is on the FAQ page.
Who runs RealBrand?
Jakub Gajdos founded RealBrand and leads every engagement. His background is in commercial real estate: Cushman and Wakefield, Savills and JLL, followed by investment management for Central European insurers. He is supported by an internal team and a network of long-standing specialist suppliers.
What does a website cost?
$7,500 for the standard scope, typically 3 to 7 pages, and it is what most clients pay. Larger requirements cost more: additional pages, multiple languages, 3D or video production, or complex integrations. We quote the number before you commit to anything.
How long does delivery take?
Two weeks from kickoff for the standard build. Kickoff is the date we hold everything required from you. Larger scopes are scheduled when quoted.
What guarantees apply to a website build?
Two. The build guarantee: if you do not consider the finished site an improvement on what you have, you do not pay the balance. The delivery guarantee: if we exceed two weeks and the delay is ours, you receive a full refund.
Who owns the website?
You do, on full payment. You receive hosting in your name, the full codebase, and a complete copy of the site. Nothing is withheld.
How much does an investment memorandum cost?
It depends on the asset and the scope. Recent memoranda have been quoted between roughly 24,000 and 42,000 CZK as standalone documents. Full packages combining a memorandum, a website and production have been quoted in the range of 3,300 EUR to 14,600 EUR depending on scale.
What happens once the site is live?
60 days of support is included, covering anything broken or in need of adjustment plus small text and image changes. After that nothing is required. Optional plans begin at 290 EUR per month and are cancellable after 90 days.
Let's build
something
serious.
We work with B2B companies that are ready to treat marketing as a strategic function - not a series of ad-hoc tasks. If that's you, let's talk.