Cookie Policy
This Cookie Policy explains what cookies and similar technologies RealBrand Consulting s.r.o. uses on our websites, why we use them, and how you can control them. It should be read together with our Privacy Policy.
1. What are cookies?
Cookies are small text files that a website stores on your device. Similar technologies — such as local storage, pixels and tags — work in a comparable way. They let a site remember your actions and preferences, measure usage, and support advertising. We group these technologies into the categories described below.
2. Your consent
Strictly necessary cookies are always active because the site cannot work without them; they do not require consent. We set analytics and marketing cookies only after you give consent through our cookie banner. You can change or withdraw your consent at any time by clicking here or in the footer of any page.
3. Categories of cookies we use
Always on
Strictly necessary
These keep the site secure and functional and remember your choices. They do not track you for advertising.
| Name | Provider | Purpose | Storage / duration |
|---|---|---|---|
rb_consent | RealBrand (this site) | Stores your cookie consent choices so we don't ask again. | Local storage · until cleared |
rb_currency / __CUR | RealBrand (this site) | Remembers the display currency (EUR/USD) detected from your region. | Local storage / page memory · session |
| Hosting & security cookies | Netlify | Load balancing, traffic routing and protecting the site from abuse. | Cookie · session to ~1 year |
Consent required
Analytics
These help us understand how visitors use the site so we can improve it. They are set only if you accept analytics.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga, _ga_* | Google Analytics 4 | Distinguishes visitors and measures site usage (aggregated). | Up to 24 months |
_clck, _clsk | Microsoft Clarity | Aggregated usage analytics and heatmaps. | Up to 12 months |
Consent required
Marketing
These measure and personalise advertising and campaign performance. They are set only if you accept marketing.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp, fr | Meta (Facebook/Instagram) | Ad delivery and conversion measurement. | Up to 3 months |
li_*, bcookie | Ad delivery, retargeting and conversion measurement. | Up to 24 months | |
Google Ads / _gcl_* | Conversion tracking and remarketing. | Up to 24 months |
Note: analytics and marketing tools are deployed only where consent is given. If a given tool is not currently active on a page, its cookies are not set. We honour your choice using Google Consent Mode and equivalent controls.
4. How to manage cookies
You can manage cookies in two ways:
- On this site: open to accept, reject, or fine-tune categories at any time.
- In your browser: most browsers let you block or delete cookies in their settings. Blocking strictly necessary cookies may stop parts of the site from working. See the help pages for Chrome, Firefox, Safari or Edge.
We also respect browser-level signals such as Global Privacy Control (GPC) where applicable.
5. Changes to this policy
We may update this Cookie Policy as our tools or the law change. When we make material changes, we will update the “Last updated” date and, where appropriate, ask for your consent again.
6. Contact
Questions about cookies? Contact RealBrand Consulting s.r.o. at jakub@realbrand.cz.